"We should unify our thinking, establish a strong awareness of TCM publicity, and make concerted efforts to turn the soft power of publicity into a strong driving force to promote the development of TCM. Through publicity, we should be close to the people, serve the people and play a role in the medical reform, so that the TCM publicity in Shanghai should have a voice, vitality and characteristics." This was the call made by Zheng Jin, deputy director of Shanghai Health Bureau and director of Shanghai TCM Development Office, at the first news, publicity and training conference of Shanghai TCM system held in Longhua Hospital on November 22.
To attend the meeting of the Shanghai health bureau news propaganda division, Shanghai office development of Chinese medicine, medical affairs department of Shanghai university of TCM, of Shanghai association of Chinese medicine, combined Chinese and western medicine in Shanghai, the Shanghai association of acupuncture, traditional Chinese medicine (TCM) industry association in Shanghai, Shanghai secondary and tertiary medical institutions of traditional Chinese medicine section chief in charge of propaganda work leadership, propaganda, propaganda work staff, characteristics of traditional Chinese medicine Demonstration community health service center in charge of more than 130 leaders, publicity department, traditional Chinese medicine staff. The meeting was chaired by Zhang Huaiqiong, deputy director of Shanghai Traditional Chinese Medicine Development Office.
At the meeting, Yao Weili, deputy director of traditional Chinese Medicine Inheritance and Development Department of Shanghai Health Bureau, analyzed the current situation of the city's traditional Chinese medicine news publicity and made arrangements for the next stage of work. Longhua Hospital and Shuguang Hospital respectively made the experience exchange of "Combining with the actual situation of the hospital, doing a good job in hospital publicity" and "Strengthening the external publicity work of the hospital in the new era". The meeting issued the document "Guidance on Strengthening the Municipal Traditional Chinese Medicine News and Publicity (Draft for Comments)", as well as written communication materials for the publicity work of Longhua, Shuguang, Yueyang, municipal Traditional Chinese Medicine Hospital and other units.
Song Guofan, an investigator of the News and Publicity Department of Shanghai Health Bureau, talked about two feelings at the meeting. Second, the conference reflected the in-depth study and implementation of the spirit of the 18th National Congress of the Communist Party of China, and paid more attention to the people's livelihood. Through news publicity, the people were informed of the role of TRADITIONAL Chinese medicine, so that they could enjoy more of the charm and characteristics of TRADITIONAL Chinese medicine. Song stressed that the TCM system should further improve its awareness of the press and publicity work, and put this work on the agenda of the revitalization and development of TCM. Gaps should be found and measures should be taken to give the TCM industry more voice in news publicity. Hospital administrative leaders should pay more attention to and support news propaganda.
Deputy Director Zheng Jin pointed out in his speech that the news and publicity conference of TCM system held at the important moment of studying and implementing the spirit of the 18th CPC National Congress is a concrete embodiment of studying and implementing the spirit of the 18th PARTY Congress. The eighteenth big report, health service as guarantee for the people, both on Chinese and western medicine and support the development of traditional Chinese medicine and the folk medicines of ethnic minorities, this suggests that the work of Chinese medicine is very important, Chinese medicine news propaganda work to increasing, Chinese medicine units at all levels should be unified thought, raise awareness, fully recognize the urgency and importance of news propaganda work of traditional Chinese medicine, Establish good working mechanism, exchange mechanism and incentive mechanism for news publicity work, and make concerted efforts to form joint force. She also revealed that the Website of Shanghai traditional Chinese medicine will soon be opened in the library.
Finally, Zhu Guoqiu, director of mass work Department of Wen Wei Po, gave a training on "How medical institutions deal with media crisis pr" to the participants.